Ever heard someone say “yeah the conference was good but I had this amazing conversation with XXX in the hallway after one of the sessions”.
Without getting into an exchange on the relative pros and cons of meeting formats I would like to suggest that you approach RE BarCamp as one giant hallway conversation of learning. We will all learn different things on the day no matter what level of expertise we have in a particular area we may know next to nothing about another one. Diverse content will provide something for everyone at RE BarCamp.
Hallways conversations are different – there is a certain equality to them, different opinions on a subject can be shared and explored as people enter the hallway and join in the discussion. Equally if the conversation bores you – walk away. Each session at RE BarCamp will be like that PLUS there will also be more hallway conversations during breaks and at the end of the day.
There is no set agenda for RE BarCamp Sydney. Our current hallway list of session ideas centre around technology but it is not exhaustive nor it is necessarily going to define what happens on the day. Someone has already commented that there is “More to real estate than online guys – Guerilla Marketing (offline) that gets through – Killer Open Houses – Negotiation Mastery – Autopilot systems of contact”. Fair cop. Others have suggested Becoming a LinkedIn Super User, Property Management, Attraction of Staff/Recruitment, Hyperlocal Business and Community Marketing.
As a user-generated event the session content will come together on the day. As a delegate the most important thing to remember is that this is not a passive workshop format. Come, ready to start a hallway conversation and set the agenda along with everyone else attending.
Current Hallway List (in registration process)
- Social media ROI and best practice
- Expanding on-line marketing
- CRM systems
- Technology – hardware, software and intel
- Mobile innovations (technology + sites)
- Video
- Consumers on-line
- Reputation management
- Maximising E-mail marketing
- Google and new search
- Blogs
- WordPress for agents
- Hyper-local prospecting
- Social discounting and affiliations e.g. GroupOn, Living Social
- Listing and prospecting – use of technology
- The (r)evolution of portals
Reference: NM Dixon, The Hallways of Learning published by the Harvard Business review in 1996.
Great post Lara Scott! This is going to be a great event! I . Can’t . Wait!
Having attended so many events as a real estate agent over the past 20 years and now being on the other side of the fence as a speaker for the industry at events I recognise that Hallway Chats at events are where agents get some of the greatest take home value. That’s why I really believe in the value of RE BarCamp for agents.
Speaking at events I normally have a limited time to present content and the content is usually prepared to relate to the whole spectrum of your audience whereas in the REBarCamp ‘unconference’ environment I can answer a lot more of the specific questions and ask questions myself.
With some of the people who are already booked to attend, Lara I sincerely believe that REBarCamp is going to be one of the most engaging and interesting experiences in my real estate career so far. It’s great to be a part of it. 🙂